Reading Page - Presenting PR Results to the C level

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Reading on Communicating PR Results to the C-Level

The following are articles and documents referenced at Ephraim Cohen's presentation on Translating PR Results to Business Results.

  1. McKinsey Quarterly on Rebuilding Corporate Reputation
  2. Panel Presentation PPT
  3. Survey results (ongoing) on best practices in planning and presenting measurement to the C-level (currently draft only)

To join our mailing list and receive updates to the survey results, please send an email to cohen AT fortexgroup.com.

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