REPORT ON THE CONNECTED TV ROUNDTABLE January 30, 2009 Produced by Hosted by The following report is based on a roundtable discussion of executives in the media, marketing and Web industry that took place on January 30th, 2009 in Stamford, CT. The content of this report simply reflects what was discussed in the roundtable and does not reflect findings, agreements or analysis. All questions, comments or changes (by participants) should be directed to Ephraim Cohen at The Fortex Group –
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or (203) 569-9436. DRAFT SUMMARY The Connected TV Roundtable, moderated by Ephraim Cohen of The Fortex Group, began with a focus on the Connected TV (please see presentation slides at the end of this document). With comments by several participants including Steve Ronson of A&E, David Jack of Yahoo!, Liam Wright of Beeing and Scott Berry of Digitalics, the forum expanded to encompass discussion of the future of media consumption and monetization as well as how the TV connects with PC-based Web and mobile media. The follow key statistics highlighted the points about the potential for the connected TV. Heavy Internet users watch 30 more hours of TV per year than do non Web users (Nielsen 2008) 31% of in-home online activity occurs at the same time the user is watching TV (Nielsen 2008) 10.2 million people watched the Obama inauguration online through two content delivery networks (37.8 million watched it on TV) (Nielsen, Akamai and Limelight) 8-12 year olds were involved with media for 60 hours a week, as a result of their use of more than one device at a time (source was a roundtable participant’s research). For more information contact Ephraim Cohen at
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or +1-203-569-943
DIGITAL MEDIA PUBLIC POLICY FORUM February 11, 2009 Hosted by Report on the Roundtable SUMMARY On February 11, 2009, a public policy forum in Hartford, CT attracted a wide variety of public and private sector leaders seeking to understand how to build a permanent digital media industry in Connecticut and generate high-quality jobs during an unprecedented economic crisis. The digital media public policy roundtable was held at the Legislative Office Building in Hartford and drew more than 40 individuals from around the state. The forum attracted executives needing to understand how public policy will impact businesses, jobs and their careers, small business owners and entrepreneurs looking for business opportunities that result from industry public policies, educators seeking to develop a qualified workforce, and legislators and other public policy decision-makers seeking to create jobs and diversify Connecticut’s economy, Participants focused both on the significant near term jobs and revenue growth potential of the digital media sector and identified the necessary components needed to realize growth in Connecticut with two key components standing out: the importance of the tax credit and the need to create a sustainable and qualified workforce. Visit www.ctdigitalmedia.com for information on future events For more information contact: Ephraim Cohen
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