Fortex Group News Room » Events http://fortexgroup.com/news News & Views Wed, 14 Oct 2009 20:21:37 +0000 http://wordpress.org/?v=2.8.3 en hourly 1 Ephraim Cohen Presentation on Translating PR Results to Business Results Now Available http://fortexgroup.com/news/2009/09/ephraim-cohen-presentation-on-translating-pr-results-to-business-results-now-available/ http://fortexgroup.com/news/2009/09/ephraim-cohen-presentation-on-translating-pr-results-to-business-results-now-available/#comments Tue, 22 Sep 2009 00:00:56 +0000 Ephraim Cohen http://fortexgroup.com/news/?p=29 The presentation providing an overview of how to present PR results to senior management is now available at http://fortexgroup.com/workshop-presentations/44-measurementreading

This resource page also includes links to recommended reading from McKinsey as well as related results from a best practices in corporate communications survey.

]]> http://fortexgroup.com/news/2009/09/ephraim-cohen-presentation-on-translating-pr-results-to-business-results-now-available/feed/ 0 Speaking Appearance: Bulldog’s Measurement Summit http://fortexgroup.com/news/2009/06/speaking-appearance-bulldogs-measurement-summit/ http://fortexgroup.com/news/2009/06/speaking-appearance-bulldogs-measurement-summit/#comments Fri, 05 Jun 2009 14:43:40 +0000 Ephraim Cohen http://fortexgroup.com/news/?p=22 The Fortex Group’s Ephraim Cohen will be speaking at Bulldog’s PR Measurement Summit 2009 in New York City on June 29th.  The summit will focus on new strategies for proving the value of public relations to the c-suite.  Details here.

]]> http://fortexgroup.com/news/2009/06/speaking-appearance-bulldogs-measurement-summit/feed/ 0 The Fortex Group’s Ephraim Cohen Speaks on Multimedia PR at Bulldog Media Relations http://fortexgroup.com/news/2009/06/the-fortex-groups-ephraim-cohen-speaks-on-multimedia-pr-at-bulldog-media-relations/ http://fortexgroup.com/news/2009/06/the-fortex-groups-ephraim-cohen-speaks-on-multimedia-pr-at-bulldog-media-relations/#comments Fri, 05 Jun 2009 14:41:31 +0000 Ephraim Cohen http://fortexgroup.com/news/?p=20 The Fortex Group’s Ephraim Cohen recently spoke on how to use multimedia to drive PR results.  You can view the presentation here.

]]> http://fortexgroup.com/news/2009/06/the-fortex-groups-ephraim-cohen-speaks-on-multimedia-pr-at-bulldog-media-relations/feed/ 0 The Fortex Group and CT Digital Media Holds Measurement and Monetization Roundtable http://fortexgroup.com/news/2009/06/the-fortex-group-and-ct-digital-media-holds-measurement-and-monetization-roundtable/ http://fortexgroup.com/news/2009/06/the-fortex-group-and-ct-digital-media-holds-measurement-and-monetization-roundtable/#comments Fri, 05 Jun 2009 14:38:32 +0000 Ephraim Cohen http://fortexgroup.com/news/?p=18 The Fortex Group produced and founder Ephraim Cohen moderated a roundtable on digital media measurement and monetization across all screens.  With participation by Nielsen, the roundtable explored new technologies and methods for measurement.  Notes will be published shortly.

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