09.22.09

Ephraim Cohen Presentation on Translating PR Results to Business Results Now Available

The presentation providing an overview of how to present PR results to senior management is now available at http://fortexgroup.com/workshop-presentations/44-measurementreading

This resource page also includes links to recommended reading from McKinsey as well as related results from a best practices in corporate communications survey.

06.05.09

Speaking Appearance: Bulldog’s Measurement Summit

The Fortex Group’s Ephraim Cohen will be speaking at Bulldog’s PR Measurement Summit 2009 in New York City on June 29th.  The summit will focus on new strategies for proving the value of public relations to the c-suite.  Details here.

06.05.09

The Fortex Group’s Ephraim Cohen Speaks on Multimedia PR at Bulldog Media Relations

The Fortex Group’s Ephraim Cohen recently spoke on how to use multimedia to drive PR results.  You can view the presentation here.

06.05.09

The Fortex Group and CT Digital Media Holds Measurement and Monetization Roundtable

The Fortex Group produced and founder Ephraim Cohen moderated a roundtable on digital media measurement and monetization across all screens.  With participation by Nielsen, the roundtable explored new technologies and methods for measurement.  Notes will be published shortly.