People
Colette has over 16 years of public relations experience in both agency and corporate environments in a number of different sectors, specializing in corporate image campaigns, company and product launches, re-positioning and reputation building, and issues and crisis management.
Areas of Expertise:
- Reputation management with a the focus is on the technology, media, internet and entertainment industries
- Media strategy and implementation with a media agnostic approach. This means we find the best mix of messages and media (from major news outlets to to social media titles and tools to community building programs and custom publishing) to deliver your message.
- Industry community building to build a network of active and influential executives around an organization, mission or product line.
- Research based planning and measurement programs to help ensure the right message has been effectively delivered to the right audience.
Bio:
Ephraim Cohen, founder of The Fortex Group, has designed and implemented reputation management, media and social media programs for a range of clients including Accenture, Ericsson, the Infocomm Development Authority of Singapore, Samsung, Musiwave and Dailymotion. Central to his work is the design and deployment of planning and measurement systems to help clients understand the reputation impact of their public relations efforts.
Glenn Wiener serves as president and chief executive officer of GW Communications, a corporate and financial communications consultancy practice based in New York, NY. Having spent his entire career in corporate communications, Mr. Wiener has serviced both public and private companies, managing corporate, media and financial relations programs. He specializes in corporate relations focused on brand management and has extensive experience in the areas of mergers and acquisitions, corporate restructurings, initial public offerings, product PR and executive/board management. He has worked on global accounts focused on cross-border communications and has a successful track record of integrating various marketing disciplines focused on increasing and measuring brand reputation.
Read more: Glenn Wiener, Head of Financial and Investor Relations
